"Tupperware Law" in numbers: Everything you need to understand the initiative

The initiative that seeks to recognize catalog sales workers in the Federal Labor Law (LFT) has been renamed the "Tupperware Law." But to understand the scale of this proposal, it's helpful to take a look at the numbers for this economic activity.

The labor market generated by direct or catalog sales moves three million 133 thousand Mexicans , who obtain part or all of their income from this activity.

In 2024, these millions of consultants sold $6.8 billion worth of products , primarily cosmetics, nutrition, and home care products, explained Gabriela Escamilla, director of relationships and experience for the Natura and Avon network.

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Most of the people who become distributors for companies that sell through physical or digital catalogs are between 35 and 64 years old —that's "our core" of salespeople, although there are people of all ages, the executive explained.

Although 76% of the direct sales force are women, a quarter are men .

In presenting the panorama of direct sales, on the Day of the Consultant and the Beauty Consultant, Escamilla explained that Worldwide sales total $198.8 billion and are expected to grow by $300 million this year by 2030. .

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The countries with the most direct sales of this type are: the United States, with $36.6 billion; in second place, Germany, with $19.6 billion; in third place, Korea, with $16.2 billion; in fourth place, China, with $15 billion, followed by Japan and Malaysia .

Brazil is the first country in Latin America in sales with seven billion 9 billion dollars, followed by Mexico with six billion 8 billion dollars. "The (Mexican) market is relevant for Natura and Avon, because it is the second market for the company."

There are approximately 310 million consultants worldwide , of which 110 million are full-time independent distributors, while 200 million are part-time direct salespeople.

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Gabriela Escamilla explained that of the total number of Mexicans dedicated to direct sales, 550,000 are the sales force for Natura and Avon. Of these, to date, there are 1,100 distributors who already have social security services .

"Direct sales represent 41% of the Gross Domestic Product (GDP) of developing countries," he added.

He recalled that direct sales are those carried out by a company through individuals or independent distributors who act as intermediaries between the company and the customer.

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The executive said that in 2024, sales grew 1.2% compared to 2023 and added that so far in 2025, there has been no slowdown in sales; on the contrary, growth continues.

Although the areas with the greatest growth are Asia Pacific, followed by America, Europe, Africa and the Middle East.

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OA